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  • Writer's pictureSkymount Studios

The Importance of Video for your Brand or Business

Updated: Feb 16, 2020

No video means no business growth! And no business growth, means no money! But why is that? What are all the advantages of implementing video content in a brand’s or businesses marketing strategy? Videos have a compelling way of increasing engagement, showing the value of your product or service, and increases sales.

It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line. At Skymount Studios we’ve had various of companies coming to us needing quality videos to use on their social media platforms over the past few years. Here are some valuable information and tips on the importance of using video for your brand or business.

What are all the advantages of implementing video content in a brand’s or businesses marketing strategy?

Video Content Increases Sales

You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow readers to explore more of what interests them. Each category of your blog has its own page that’s fully customizable. Add a catchy title, a brief description and a beautiful image to the category page header to truly make it your own. You can also add tags (#vacation #dream #summer) throughout your posts to reach more people, and help readers search for relevant content. Using hashtags can expand your post reach and help people find the content that matters to them. Go ahead, #hashtag away.

Stun Your Readers

“Be original, show off your style, and tell your story.”

Blogging gives your site a voice, so let your business’ personality shine through. Are you a creative agency? Go wild with original blog posts about recent projects, cool inspirational ideas, or what your company culture is like. Add images, and videos to really spice it up, and pepper it with slang to keep readers interested. Are you a programmer? Stay on the more technical side by offering weekly tips, tricks, and hacks that show off your knowledge of the industry. No matter what type of business you have, one thing is for sure - blogging gives your business the opportunity to be heard in a way in a different and unconventional way.

Get Inspired

To keep up with all things Wix, including website building tips and interesting articles, head over to to the Wix Blog. You may even find yourself inspired to start crafting your own blog, adding unique content, and stunning images and videos. Start creating your own blog now. Good luck!

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